Plugin Marketplace
A high-traffic WordPress plugin marketplace rebuilt for speed, search, and a smoother buying experience.
Portfolio
PROJECTS & CASE STUDIES
A closer look at selected work — the challenges, the solutions I built, and the measurable results that followed. Real engineering, real outcomes.
SaaS Marketing Site
A conversion-focused product website with smooth interactions and a 96 mobile Lighthouse score.
Business Dashboard
A secure analytics dashboard with role-based access and reliable real-time data.
Case Study 01
Plugin Marketplace Rebuild
A WordPress plugin marketplace was growing fast but weighed down by slow loads and weak search visibility. I rebuilt the experience from the ground up — faster, cleaner, and far easier to scale.
-58%
Load time
+71%
Organic traffic
96
Lighthouse
Technology Used
- WordPress & PHP
- Custom lightweight theme
- Optimized MySQL queries
- Caching & CDN
- Schema & technical SEO
Challenges
- Heavy pages and slow server response
- Poor mobile performance
- Thin search visibility for key terms
- Hard-to-maintain legacy templates
Solutions & Results
- Rebuilt theme for speed and clarity
- Implemented lazy loading & caching
- Added structured data & clean URLs
- Cut load time by more than half
Case Study 02
SaaS Marketing Website
A SaaS startup needed a marketing site that felt as premium as their product and converted visitors into trials. I delivered a fast, animated, conversion-focused frontend that performs on every device.
+44%
Trial sign-ups
96
Mobile score
1.1s
Load time
Technology Used
- Semantic HTML5 & CSS3
- Vanilla JS & component patterns
- Responsive design system
- Optimized SVG & assets
- Open Graph & metadata
Challenges
- Generic, low-converting old design
- Inconsistent mobile experience
- Slow, heavy third-party scripts
- Weak call-to-action hierarchy
Solutions & Results
- New premium design system
- Lightweight scroll & hover motion
- Streamlined, focused CTAs
- Lifted trial sign-ups by 44%
Case Study 03
Business Analytics Dashboard
A growing business needed a secure internal dashboard to replace scattered spreadsheets. I built a backend-driven dashboard with role-based access and dependable real-time reporting.
-9h
Manual work / week
100%
Data accuracy
4
Roles supported
Technology Used
- Node.js / PHP backend
- REST API architecture
- MySQL database design
- Authentication & roles
- Responsive dashboard UI
Challenges
- Fragmented data across tools
- No access control or audit trail
- Manual, error-prone reporting
- Need for real-time visibility
Solutions & Results
- Centralized, secure data layer
- Role-based access for every team
- Automated real-time reports
- Saved ~9 hours of manual work weekly
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